Alison Fordy

Alison Fordy


Editor & Writer

Hello & welcome...


I am a creative, passionate and dedicated PTC-accredited editor and writer with 15 years experience in content publishing. I produce highly polished content for big name brands from the worlds of retail, business, logistics, hospitality, charity, education and the public sector. I am adept at understanding and communicating brand messages to a wider audience.

My most recent role at Cedar Communications saw me head up the Creative Solutions department for Tesco Magazine. The magazine has more readers than any other UK publication, with a circulation of 1.9 million. I oversaw bespoke content for food, drink, beauty and household brands, from creative concept through to execution and publication.

This has given me extensive experience in brainstorming creative approaches, briefing photographers, commissioning recipes, tailoring my tone of voice when copywriting, as well as meeting tight deadlines for both internal and external clients. Please click on my portfolio for examples of my work, or get in touch via the contact form if you’d like to view my CV or work with me.

Portfolio


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Tesco Drinks Content


At Cedar Communications I produced many supplements for the Beers, Wines and Spirits team at Tesco. Christmas was a key opportunity, and this seven page supplement featured Champagnes, cocktails and wines to give readers some festive inspiration.

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Tesco Food content


A big part of my role at Tesco Magazine involved brainstorming creative executions to give readers delicious food ideas. Seasonal food supplements - like these two - had to be eye-catching, enticing and help drive sales at the till.

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Tesco Non-food content


I also created advertorials for a wide range of non-food brands, from health and beauty, entertainment, to household and general merchandise, they all required understanding the needs of the client and how to communication them to the Tesco audience.

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Canon content


At Haymarket Network, I edited The Photographer’s Path To Profit, a bi-monthly magazine sent to professional photographers around the world, showcasing stunning imagery taken with Canon cameras, as well as new photography equipment from Canon.

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Royal Mail Content


At Redwood I edited Courier, the monthly newspaper sent out to 250,000 postmen and women. It was a fast-paced internal communications role I relished, keeping staff up-to-date with the business and their role within in, and fostering a sense of camaraderie.

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Business content


At Haymarket Network I managed a project for KPMG, Infrastructure 100, where 100 of the world’s most inspirational and innovative infrastructure projects are examined. I also wrote content for and managed two websites. Premier Inn for Business gave inspiration to small business owners that stayed at Premier Inn hotels, and DHL’s Supply Chain Matters offered thought leadership on the changing world of supply chain logistics.

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